Bloom Cosmetics is a modern, eco-conscious beauty brand dedicated to celebrating individuality and natural beauty. The brand wished to develop a visual identity that resonated with their trend-savvy audience aged 18 to 35. Their target demographic values sustainability, self-expression, and high-quality products. I designed this brand with a minimalist aesthetic and sought a visual style that incorporated soft colors, clean typography, and floral motifs to evoke growth and self-care.
I created a simple logo for this brand to reflect their minimalist style. The leaves adoring the "b" add interest to the logo and act as a nod to the business's eco-friendly values. This illustrative "b" also serves as a memorable monogram for the brand.
custom logo mark
A pastel, nature-inspired color palette communicates this brand's commitment to elegant products that are also beneficial for our planet.
The Gibson type family provides a modern, approachable feel for this brand.
